Pay-per-click advertising (PPC) allows your business to advertise on the pages served by search engines when a user searches for a specific keyword - placing your business in front of people actively searching for your products or services.
The use of PPC advertising has grown substantially over the past few years and now represents the one sector of advertising - both online and offline - with the highest increases in annual spend. PPC is also the part of the search engine business that has provided the exceptional financial growth for the likes of Google, Msn and Yahoo!, as many companies have started to use this form of targeted advertising and therefore the average cost for buying position within the sponsored listings has also increased.
At the V. B. Solutions we have been involved in running PPC advertising campaigns since the launch of this technique and now manage this activity on a daily basis for many of our clients.
